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Mike Dobson,
President of TeleMapics, authors
"Local Search Meets Social Search"
for
MindCommerce, LLC.
This report evaluates the influence of Social
Networking, Social Search tools and User
Generated Content on the Local Search Industry.
We believe that these innovations are now
blurring the edges of Local Search
and its advertising revenue models, while the
core of Local Search may be refocusing, as a
result.
We discuss potential adoption rates,
advertising growth, ad revenues and competitive
issues in Local Search related to the adoption
of Social Networking constructs and tools. We
explore five main factors that will have a
significant impact on the evolution of local
search over the 18 to 24 months and provide a
concise description of the most significant
trends, use case examples and major players in
each of these areas.
The report begins with very specific and
targeted summary and recommendations for each
industry constituent including:
- Local Search and Internet Yellow Page
Providers
- Mobile-Local Search Providers
- Social Networking Website Providers
- Business Listings Providers
- Map Database Providers.
The 115-page paper can be ordered from
MindCommerce.
The price for a single-user copy is $995, and a
company-wide license is $2995.
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Are You
Using Local Search to Advantage Your Business??
Service providers
are combining business listings data with search
applications delivered over the Internet, wireless
telephony, Wi-Fi, WiMax and other methods of
increasing the "geospatial-accessibility"
of their customers.
These new
services are producing fundamental changes in
the resources traditionally used by consumers to
select and evaluate purchases of goods and
services. Offline is moving to online
local search. In turn, advertisers are
following their customers and exploiting these
new presentational technologies.
For more
information, see our free, downloadable,
whitepaper on Local Search (to the right). On
the left, is a link to our brief presentation on
why mobile location based services is a prime
component of local search.
The application of
geospatial information to geotarget local search services is
1) opening potentially lucrative markets to
companies capable of providing
spatial search platforms and 2)increasing the
ability of companies using these services to
unlock
new markets for their products and services.
(See this
table
for examples of the types of services available
in the "local search" marketplace.)
Let us help
your business find its way in Local Search,
Location Based Services, geotargeting and the Use of Geospatial Information!
Contact
TeleMapics
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