Location Based Services
Based Services, utilizing wireless communications
and global positioning technologies, started
their significant growth in the last decade and have not
looked back. Voice
services have become commodities for carriers
and wireless providers are beginning to pursue
innovative uses of LBS to differentiate their
products and create "stickiness" in their
customer base. Businesses looking enhance
their capture rate and improve their customer
service are turning to mobile Location Based
Services to meet these needs.
LBS is promising investment, but the highway to
success has many challenges. Let us help
you "find your way".
Carriers will act
as "gatekeepers", hoping to create "walled
gardens" that will allow them to create
profitable LBS services and, unfortunately, this
practice will increase the
difficulty of success for non-carrier LBS
Carriers are not well prepared to sell LBS and
this may retard market development.
Developers of successful LBS applications, require access to
comprehensive data sources, knowledge of
positioning technology, mapping/routing
technologies and advanced software techniques and
Delivering LBS may require development of a
complicated support platform whose capabilities
include the need to meet stringent Service Level
Agreements set by telcos.
Business success in today's LBS market requires
strong capabilities in strategic planning, market
development and mastery of the industry's broad
and ever changing technology base.
Success in the
LBS marketplace requires innovative products,
professional product design and integrated
services that support the needs of the customers
across the platforms they choose to use during
TeleMapics has the background and the skills to
help your company penetrate the
attractive market for Location Based Services.