TeleMapics - Consultant in Location Based Services

Location Based Services

Location Based Services, utilizing wireless communications and global positioning technologies, are poised for significant growth starting in 2007. Voice services have become commodities for carriers and wireless providers are beginning to pursue innovative uses of LBS to differentiate their products and create "stickiness" in their customer base. Businesses looking enhance their capture rate and improve their customer service are turning to mobile Location Based Services to meet these needs. (See our new, free, briefing described on the right for more information.) LBS is promising investment, but the highway to success has many challenges. Let us help you "find your way".

Challenges

Carriers will act as "gatekeepers", hoping to create "walled gardens" that will allow them to create profitable LBS services and, unfortunately, this practice will increase the difficulty of success for non-carrier LBS providers.

Carriers are not well prepared to sell LBS and this may retard market development.

Developers of successful LBS applications, require access to comprehensive data sources, knowledge of positioning technology, mapping/routing technologies and advanced software techniques and strategies.

Delivering LBS may require development of a complicated support platform whose capabilities include the need to meet stringent Service Level Agreements set by telcos.

Business success in today's LBS market requires strong capabilities in strategic planning, market development and mastery of the industry's broad and ever changing technology base.

Success in the LBS marketplace requires innovative products, professional product design and integrated services that support the needs of the customers across the platforms they choose to use during location search.

TeleMapics has the background and the skills to help your company penetrate the attractive market for Location Based Services.

Our Location Based Services Consulting Includes These Specializations:

Product strategy/research and product management

LBS and positioning technologies

LBS software development

LBS team building and organizational development

Organizational assessment and productivity analysis.

Read our brief introduction explaining the investment community's "sudden" focus on mobile Location Based Services.
Presentation on the Selling Points of Mobile LBS (PDF)

Message from Mike Dobson, President of TeleMapics:

The slow run-up to ubiquitous Location Based Services has dampened the industry's appetite for innovation and led to commoditization of both products and services. Commoditization punishes differentiation, which leads to decreases in the ability to create highly profitable products provisioned with the appropriate features to move markets. The LBS market will reward product, platform and process innovation

In order to create a profitable LBS niche, services should be focused on developing an inviting and "invisible" technology. There is a need to create services that help search the surrounding world when and how our customers require this type of functionality.

One of the major obstacles to successfully monetizing the wireless infrastructure is that those desiring to provide data services and other non-voice services must support a variety of technologies.

The diversity the technology infrastructure that supports the wireless carriers’ platforms provokes the need for those working in LBS to develop and support a complex, service provider environment.